Chestnuts roasting on an open fire, Jack Frost nipping at your nose…
And that’s not all that is nipping at your nose if you’re a small business heading into the Christmas season without a strategy in place. While planning ahead for the Christmas season is always the best option, time can get away from you and suddenly November has arrived and your Christmas strategy resembles last year’s Christmas lights – one tangled mess! Fear not, we’ve put together a last minute Christmas guide for SMEs to make sure that you can take advantage of the holiday season.
While you may not have the budget to put together a commercial advert quite like John Lewis #BusterTheBoxer, there is a lot of great marketing that you can do for next to nothing. Use your Twitter, Instagram and Facebook accounts to really showcase your company and the great people that work there. Have you turned your business into one giant holly bush or planned the ultimate ugly Christmas sweater contest? Sharing these fun workplace festivities shows customers that your business is a warm and inviting place and can tempt them through the door.
Mailing campaigns, both direct and email, are another low cost avenue to take advantage of the Christmas season. Since time is of the essence, really make sure that you are reaching the right people. Are most of your customers the opposite of tech savvy? Send direct mail with promo codes, samples and product features. Specify any last minute sales, extended hours or store events that are coming up in the days leading up to Christmas. Everyone loves a bargain, and you can guarantee that you aren’t the only one who has left things until the last minute!
Aside from getting new business, Christmas is a good time to build a great customer experience and show existing customers how much you appreciate their business. Sending Christmas cards or emails to valued customers to show your appreciation can provide benefits beyond the holiday season. After all, loyalty pays back! And while you’re at it, why not include a company sticker or some other branded product to get your name out there.
The boom in business provided by the holiday season is not without stressors as more always seems to be required – more goods, more staff, more funds, MORE. Not planning ahead with your finances can leave you in a tight spot. This is where Capital on Tap’s lending facility can come in and save the day. Our 2 minute online application form means you can have those much needed funds in your account within 2 hours! Providing you with the much needed cash flow for the holiday season.
Looking for that added boost to your Christmas budget?