How social media can benefit your business

The way that social media has become such an important tool for business is both undeniable and also greatly misunderstood.

There is no doubt that the free-flow form of contact it offers can be of great use to businesses in any number of ways, but when it comes to being of benefit financially things can get a little bit more complicated to understand.

Customer contact

In today’s increasingly interconnected world, consumers and customers are not as passive as they were in the past.

Of course, shoppers of all types have always been able to ‘vote with their feet’, and business to business deals have always revolved around getting value for money and a good deal. Today things have stepped up several gears in all directions, because the wealth of information available at the click of a button means competition is fiercer than ever.

One way to take advantage of what social media offers is to make the most of the immediacy for direct connections between a business and existing or prospective customers. That can simply mean giving out regularly scheduled updates on offers or sales, or just creating an atmosphere online where people feel a connection and an ongoing involvement with what a firm is trying to achieve.

Click throughs

With online transactions now accounting for a higher than ever proportion of revenue for most businesses, and some even relying on it solely for their income, the holy grail is to get as many people as possible to visit your business website.

By using social media for click throughs you can generate and direct traffic to your own website in order to make a purchase or sale. Linking to special offers or time-specific deals through posts on social media can be a great way to tempt people to your site, and sometimes a funny or unusual post will intrigue them enough to want to find out more.

Visual appeal

Increasingly major social networks such as Twitter and Facebook are employing features that put visual content to the fore. Others, such as Instagram and Pinterest, are already built on the idea that ‘a picture paints a thousand words.’

With 360 degree camera options, live video feeds and extended sponsored content options that rely on attractive and attention grabbing visuals, social media is moving away from the idea that a post only contains a written message.

In fact, the network’s own data shows that social media posts that contain a visual element get more attention than those which are only filled with text. This means that there are plenty of opportunities to be creative with your posts, even if that just means re-enforcing your brand imagery and ethos.


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