When it comes to wedding rings, Anthony and the entire team at Wedding Rings Direct have developed an impressive expertise to ensure no customer is left unsatisfied. Today, we take a look at their story to success, and how their Capital on Tap account has helped ensuring the company remains a leader in its field.
After many years selling jewellery in the Brighton Lanes, Anthony decided to open his own wedding ring business with a clear and concise business plan in mind: he wanted to offer customers the widest possible selection of wedding and engagement rings at the lowest possible price. All rings are produced within their own workshop and sold exclusively on the Wedding Rings Direct website or from within the company’s Brighton based show-room. Anthony explains, “We stock over 5,000 wedding rings in 56 different finger sizes, 13 different widths, and in 18 different metals.” It is safe to assume anyone would be able to find the ring of their dreams from this vast selection, especially with several customisation choices such as “designs, colours, patterns, including diamond-set or just plain polished.”
Just like the rings they sell, everything about Wedding Rings Direct has a feeling of uniqueness to it. The business stands out due to their pricing, huge selection and 5-star rated approach to customer service. The level of service offered by Anthony and his team is truly astonishing: they understand the importance of getting each and every ring just right and offer their expertise at every step of the way to make sure every customer is satisfied. The Wedding Rings Direct Buying Guide offers descriptions of styles, and metals, but also provides helpful explanations of sizes, ring profiles, diamonds and engravings.
The customer support far from ends there, with the provision of a sample service designed to help customers make the right choice. Shoppers can simply order a few samples and try them on at home for a week – simple and efficient, this service means that the ring can be tried on at different times of the day to cater for finger size changes based on climates and day times!
Back in 2013, Anthony’s high street bank had lost some of its efficiency in supporting his business finance requirements. He explains, “Our bank was going through the last financial crisis and was not helpful in providing any loans or overdrafts”. Enters Capital on Tap, which back then specialised in short-term business overdrafts. Customers could simply login online, select the desired amount to borrow for a certain amount of weeks and their repayments were spread out each week for the chosen duration.
The Capital on Tap offer has evolved over the years, and Wedding Rings Direct adopted each change with open arms, from monthly repayments to obtaining the Capital on Tap Mastercard: “Capital on Tap is 100% reliable and has constantly improved its fintech offering, as a result of which we always know what finance we can have at any time just by logging into our account.”
When evaluating the funding options for Wedding Rings Direct, Anthony needed a solution that would be economically viable, but also fast – funds needed to be available when required, and with such a dedication to efficiency and customer service, speed can make all the difference. Again, Capital on Tap managed to meet the business’ expectations: “The whole transaction takes about 30 seconds between the drawdown request and the text to advise the money is on its way – there is rarely any need to speak to anybody about our account, so our time is not wasted in a call waiting queue!”
The next big project for Wedding Rings Direct is to expand their overseas market through 5 bespoke overseas websites. UK customers can also look forward to a brand new range of personalised gifts, which will then be launched internationally a little later on!
If you cannot wait to find out more about Wedding Rings Direct, or would like to get in touch with them, here are some useful links to their websites and social media pages:
If like Anthony you are looking to join the community of business owners using their Capital on Tap account to grow their business, check your eligibility today! There are no monthly or yearly fees, and applying has no effect on your credit score.